The art and science of being

Persuasive AF

 Persuasion’s the common denominator,
but I blog on the following topics:

What would you like to learn more about?

Backend Sales | Signature Programs | Copywriting Principles | Email Marketing | Hiring a Pro | Launch Copy | Evergreen Funnels | Sales Pages | Web Copy 

Backend Sales Automations

Featured
How to get your clients to *actually* fill out your forms
backend sales automations, signature programs, evergreen funnels, email marketing
How to get your clients to *actually* fill out your forms
backend sales automations, signature programs, evergreen funnels, email marketing
backend sales automations, signature programs, evergreen funnels, email marketing
Here’s why you’re bleeding money by not implementing backend sales automations before your next launch
launch copy, signature programs, backend sales automations
Here’s why you’re bleeding money by not implementing backend sales automations before your next launch
launch copy, signature programs, backend sales automations
launch copy, signature programs, backend sales automations
How Amy Porterfield Could Add $1.5 Million to Her Bottom Line with Backend Sales Automations
signature programs, email marketing, backend sales automations
How Amy Porterfield Could Add $1.5 Million to Her Bottom Line with Backend Sales Automations
signature programs, email marketing, backend sales automations
signature programs, email marketing, backend sales automations
For coaches craving a more stable, scalable business: How to know if your business is ready to make more easy profit with The Post-Sale Profit System
signature programs, email marketing, backend sales automations
For coaches craving a more stable, scalable business: How to know if your business is ready to make more easy profit with The Post-Sale Profit System
signature programs, email marketing, backend sales automations
signature programs, email marketing, backend sales automations
Backend Sales Automations for Coaches: 5 Things You Need to Know About Selling to the Clients You Already Have
email marketing, evergreen funnels, signature programs, backend sales automations
Backend Sales Automations for Coaches: 5 Things You Need to Know About Selling to the Clients You Already Have
email marketing, evergreen funnels, signature programs, backend sales automations
email marketing, evergreen funnels, signature programs, backend sales automations
Case Study: How a new sales page and strategic email sequences helped energy healer Sue Crites start making more sales—without DMs, sales calls or ads
signature programs, evergreen funnels, backend sales automations, web copy
Case Study: How a new sales page and strategic email sequences helped energy healer Sue Crites start making more sales—without DMs, sales calls or ads
signature programs, evergreen funnels, backend sales automations, web copy
signature programs, evergreen funnels, backend sales automations, web copy
What Gentle Parenting and Compelling Messaging Have in Common
signature programs, sales pages, copywriting principles
What Gentle Parenting and Compelling Messaging Have in Common
signature programs, sales pages, copywriting principles
signature programs, sales pages, copywriting principles
5 ways to refine the messaging and marketing of your signature offer
hiring a pro, evergreen funnels, signature programs
5 ways to refine the messaging and marketing of your signature offer
hiring a pro, evergreen funnels, signature programs
hiring a pro, evergreen funnels, signature programs
Grabbing Golden Opportunities in Your Signature Coaching Program:What they are, with examples, and how you can find more in your biz
hiring a pro, signature programs, backend sales automations
Grabbing Golden Opportunities in Your Signature Coaching Program:What they are, with examples, and how you can find more in your biz
hiring a pro, signature programs, backend sales automations
hiring a pro, signature programs, backend sales automations
What too many business owners get wrong when it comes to creating their signature offer
signature programs, copywriting principles
What too many business owners get wrong when it comes to creating their signature offer
signature programs, copywriting principles
signature programs, copywriting principles
How to Figure Out What Makes You Unique—even (or especially) if you really have no idea
copywriting principles, signature programs
How to Figure Out What Makes You Unique—even (or especially) if you really have no idea
copywriting principles, signature programs
copywriting principles, signature programs

 Signature Programs

Featured
How to get your clients to *actually* fill out your forms
How to get your clients to *actually* fill out your forms
Here’s why you’re bleeding money by not implementing backend sales automations before your next launch
Here’s why you’re bleeding money by not implementing backend sales automations before your next launch
How Amy Porterfield Could Add $1.5 Million to Her Bottom Line with Backend Sales Automations
How Amy Porterfield Could Add $1.5 Million to Her Bottom Line with Backend Sales Automations
For coaches craving a more stable, scalable business: How to know if your business is ready to make more easy profit with The Post-Sale Profit System
For coaches craving a more stable, scalable business: How to know if your business is ready to make more easy profit with The Post-Sale Profit System
Backend Sales Automations for Coaches: 5 Things You Need to Know About Selling to the Clients You Already Have
Backend Sales Automations for Coaches: 5 Things You Need to Know About Selling to the Clients You Already Have
Case Study: How a new sales page and strategic email sequences helped energy healer Sue Crites start making more sales—without DMs, sales calls or ads
Case Study: How a new sales page and strategic email sequences helped energy healer Sue Crites start making more sales—without DMs, sales calls or ads
What Gentle Parenting and Compelling Messaging Have in Common
What Gentle Parenting and Compelling Messaging Have in Common
5 ways to refine the messaging and marketing of your signature offer
5 ways to refine the messaging and marketing of your signature offer
Grabbing Golden Opportunities in Your Signature Coaching Program:What they are, with examples, and how you can find more in your biz
Grabbing Golden Opportunities in Your Signature Coaching Program:What they are, with examples, and how you can find more in your biz
What too many business owners get wrong when it comes to creating their signature offer
What too many business owners get wrong when it comes to creating their signature offer
How to Figure Out What Makes You Unique—even (or especially) if you really have no idea
How to Figure Out What Makes You Unique—even (or especially) if you really have no idea

 Copywriting Principles

 Email Marketing

Featured
How to get your clients to *actually* fill out your forms
How to get your clients to *actually* fill out your forms
How Amy Porterfield Could Add $1.5 Million to Her Bottom Line with Backend Sales Automations
How Amy Porterfield Could Add $1.5 Million to Her Bottom Line with Backend Sales Automations
For coaches craving a more stable, scalable business: How to know if your business is ready to make more easy profit with The Post-Sale Profit System
For coaches craving a more stable, scalable business: How to know if your business is ready to make more easy profit with The Post-Sale Profit System
Backend Sales Automations for Coaches: 5 Things You Need to Know About Selling to the Clients You Already Have
Backend Sales Automations for Coaches: 5 Things You Need to Know About Selling to the Clients You Already Have
If writing emails to your list feels hard, read this →
If writing emails to your list feels hard, read this →
5 Quick Tips For Writing Your List After You Ghost
5 Quick Tips For Writing Your List After You Ghost
7 Questions I Ask Myself Before Writing an Email Sequence as a Conversion Copywriter and Sales Funnel Strategist
7 Questions I Ask Myself Before Writing an Email Sequence as a Conversion Copywriter and Sales Funnel Strategist
5 Email Marketing Mistakes that can Sabotage your Sales (and how to update your strategy to start getting some of that 3600% ROI)
5 Email Marketing Mistakes that can Sabotage your Sales (and how to update your strategy to start getting some of that 3600% ROI)
Here’s why I LOVE email marketing… but hate Flodesk
Here’s why I LOVE email marketing… but hate Flodesk
4 Ways I Love Using Segmentation to Make More Sales from Email Marketing
4 Ways I Love Using Segmentation to Make More Sales from Email Marketing
Why ConvertKit is the best email marketing platform for coaches and online service providers
Why ConvertKit is the best email marketing platform for coaches and online service providers
How to nurture your email list even when you’re Out of Office: 3 strategies for taking the summer off
How to nurture your email list even when you’re Out of Office: 3 strategies for taking the summer off
3 Easy Preemptive Techniques to Reduce "Unconfirmed Subscribers" in ConvertKit
3 Easy Preemptive Techniques to Reduce "Unconfirmed Subscribers" in ConvertKit
Forget Sleazy Sales (Part 2 of 3): The 5 personality traits of an empathetic personal brand
Forget Sleazy Sales (Part 2 of 3): The 5 personality traits of an empathetic personal brand

 Hiring A Pro

 Launch Copy

 Evergreen Funnels

 Sales Pages

 Web Copy