If writing emails to your list feels hard, read this →
"Writing an email to your list isn't hard"
I heard my coach say this on a call recently, and it stuck with me for a couple of reasons.
The dozens of conversations I've had over the past 5 years with business owners who don't regularly email their lists, but who do feel a big and icky sense of shame, guilt and overall "should-iness" about that.
And the fact that, even I – a conversion copywriter and messaging strategist, who's taken umpteen courses on email marketing and written more emails for other people than I could even begin to count – sometimes find it hard to write those emails—even though I know *how* to say what I want to say.
I get her point though—
The act of making myself a cup of tea, treading upstairs to my office, and clicking the little ConvertKit icon in my Bookmarks Bar?
Not objectively hard.
As I write this, I'm sitting here this morning, still in my PJs, with the birds singing outside, and my feet on a footrest under my freshly decluttered desk.
This is not hard.
I know how to structure an email, can type approx. 60 words per minute and understand my email marketing platform very well.
Nothing about that feels hard either.
So why did her statement that "writing an email isn't hard" strike me as slightly untrue?
Why do successful CEOs who are super on top of things in other areas of their business, who are amazing at what they do and who regularly deliver 5* results to their clients, sometimes still end up dropping the ball when it comes to our email newsletters?
Here's my take—
The exact type of business owner who's crushing things OTHER than email is someone who likes to move fast, someone who likes to see results happen, someone who thrives off knowing they're doing great work.
They're someone who thinks, "If it's worth doing at all, it's worth doing right".
...someone thoughtful, strategic, and optimization-oriented.
And for someone like that?
Writing an email to your list IS hard—IF you don't know what to say, how to say it, what to ask, or how that one task ties into your greater goals.
It't not that you don't know WHAT to do.
As I said above, the act of writing an email isn't hard.
But it can feel REALLY hard to tie in your weekly message to your big picture marketing goals, so that the time you're spending on your newsletter feels like time invested in making you real money.
Because you know your audience is getting bombarded with marketing messages just as much as you are.
You don't want to join the din.
You want to be sending strategic emails that stand out in their inbox.
...emails that make the sale right then and there OR that increase the odds that person will buy from you going forward.
Enter: Activate Your Email List.
This 75-minute pre-recorded workshop fills a gap in the conversation around list-building and email marketing by clarifying exactly how your weekly email newsletter should support your overall sales goals.
In it, I cover:
Why email is the one and only place you're free to say whatever you want—without worrying about an algo or getting shadow banned
How to come up with a year's worth of email ideas in one sitting (for real!)
Strategic sales email "flows" that you can use, week by week, so that you know what kind of email to send and what to make your CTA
The email marketing best practices that will help your emails get opened AND read AND get those clicks through to sales, and
4 reusable copy frameworks you'll go back to again and again
The week-by-week sales email flows (one for your pre-launch period and one for if your doors are always open) are hands down one of the most useful resources I've ever created—and one I refer back to again and again as I write my own emails (like this one).
Writing an email really *isn't* hard, when you:
Consult your week-by-week Email Flow Cheatsheet
See what type of email is up next (I explain how to overlay stages of awareness & content angles in the workshop, and
Pick one of the 4 reusable copy frameworks to follow as you write (I prompt you with questions; you fill in the answers)
Select a CTA from the CTA Roadmap, and
Give it a quick once over to make sure you're following the email marketing best practices I share in the Workshop Notes
Here's what past attendees have said about Activate Your Email List:
"I’ve cultivated a habit of consistency with my newsletter, but I’ve yet to see any $$$ from all my hard work!
Your workshop was just what I needed to give me a framework to bring my subscribers closer to me and get better at CTAs and sales.
I’ll be using your Evergreen Enrolment Email Flow and CTA Roadmap religiously!!!"
– Jilliane Yawney
"After going through this workshop, I finally feel like I have some structure to follow that is strategic. My biggest Aha moment was when you suggested combining customer awareness with pillars and then looking through the lenses for all 8 of those. So freaking awesome!
I am 100% going to recommend this training. This workshop makes emailing your list each week so much more nurturing, strategic and structured.
You can 200% on this workshop. This was everything I wanted AND more!"
– Michelle
I won't tell you that writing my weekly email never feels hard. But I will say that when it does challenge me more than usual, I pull up the resources on offer in this workshop and use them for myself.
I created this training specifically for those of us who want to know the work we're doing is gonna get us the best possible ROI.
Talk soon,
Katie
P.S.
Ever feel like you'd happily send more emails to your list—if you knew what to say or how to frame it?
You're not alone.
This was exactly the case for my client Carrie - who originally came to me for a web copy project - and then asked if we could arrange an email marketing strategy session before we wrapped things up.
Less than a week later, another client asked for the same thing.
Then I mentioned what I'd been doing on a coaching call, and the other women in the group told me they wanted in.
I pulled the email marketing strategy tips that I'd been teaching into a 75-minute workshop and – voilà! - Activate Your Email List was born:
If sending your weekly email feels more like a chore than a money-making privilege, check out this comprehensive email marketing strategy & planning workshop:
Inside Activate your Email List, you’ll learn:
How to create months' worth of content ideas in one sitting (not just for your emails, but social media & blog posts too)
Which messages to send & when (whether you're prepping for a live launch or booking clients all the time) <— THIS is the piece that 99% of list-building courses leave out!
Expert tips, copy tricks & subject line best practices that will help you write the kind of emails that move your people to ACT
“Katie’s workshop was just what I needed to give me a framework to bring my subscribers closer to me and get better at CTAs and sales.”
- Jilliane Yawney, www.jillianeyawney.com