How Your Signature Promise helps *you* have easier launches
I'm working with a 1:1 client again right now, serving as her launch strategist, overseeing the emails and making updates to her sales page, based on her program's new price point.
It's a thrill to be back in the Google Doc, doing a bit of done-for-you work after taking a break while J was a petit bébé.
But even though I'm loving the experience of polishing up her testimonials till they're - seriously - solid gold, giving her email's CTAs a last once over, and generally making sure her offer is a *chef's kiss* masterpiece...
You don't need to hire me 1:1 to get my support with your next launch.
Here are 5 ways the work we do inside Your Signature Promise will help you have easier launches, with a lot less stress:
1) You become sooo tuned in to what your people want
Because we start you off by getting up close and personal with your dreamiest clients' desires, you know exactly where your offer needs to be edited and refined in order to make it a "Hell yes!" to warm leads... and get fence sitters to hop on in.
Going through the process of collecting Voice of Customer data may seem like a lot of work at first, but believe me—it’s worth it. Every client I’ve ever had who’s fully executed this step has called the insight they gained “GAMECHANGING”. See, for example, Jessica Craddock:
“I enjoyed the process Katie took us through... it wasn't just writing better emails, it was how to figure out what the client wanted and start with that strong foundation. Starting off with the voice of client data is a gamechanger and I was so happy I took the time to do that aspect.
Katie helped me get really clear on what I wanted to sell as an intro offer by talking to my customer and how to promote it from start to finish. I used what I learned on my live launch emails and directly attribute between $8-12k to the emails Katie helped me write and how I reframed my offer.”
2 ) Your sales page good to go and you know how to pull from it for both social AND email inspo
Once your sales page has been updated per my signature RCA Framework, it will become the North Star of your launch messaging.
Have you ever hit Day 3 and thought, "Erm, I've said what I had to say. What am I supposed to talk about now?"
No more!
Not only will your updated sales page TRULY communicate the power of your offer and help more viewers become confident buyers...
It will also be riddled with gems you can polish up and repurpose into an IG story, an email, a Reel or an ad—making showing up during "Open Cart" so much easier and worry free.
3) You have a high-level view of all the different pieces of copy you need
There are a million little pieces to keep track of during a launch, and one of the assets my clients consistently love is their Launch Strategy Roadmap, which gives them a bird's eye view of which emails we'll be sending, when, and what type of messages go in them.
On top of helping us pace out the emails, set smart dates (you know, so you're not launching the same day as the US election when it's also Mercury Retrograde AND a full moon), and know what needs to be done by when…
This asset makes it easier for you to go Live or show up on Stories and actually have a plan for what kind of content you want to be sharing at different points throughout your launch.
(Because, yes, it does matter if you drop the deadline 2 days or 5 days before cart close.)
4) You have templates and example emails to follow for each, plus 3x monthly copy reviews by moi
Ah, The Swipe File Library is a curated collection of templates and examples for all of the landing pages, emails and little bits and pieces you'll create during your launch.
No matter what you're looking for, I have either a template or an example for you to start from, so that you can avoid the dreaded "Blank Page Syndrome" AND save time trying to train ChatGPT to give you something that doesn't suck.
Plus, with 3x opportunities to get my eyes on your writing every week – for gentle, supportive feedback that in no way feels like Grade 9 English class – you'll feel confident you're writing copy that connects & converts AND hone copy skills that will pay off long term.
5) You have unlimited Voxer access to me during your "Open Cart"
Even with all the prep and expert advice in the world, the multi-day period when your cart is open and you feel like you're waiting around for people to buy can be a tough one.
That's why I am more than happy to offer unlimited Voxer support from the time you launch till the time you're celebrating that last last-minute sale.
(This is on top of the regular Voxer OH included in Your Signature Promise).
Bring me your brain dumps, vent your stress, and share your worries if you need to.
I'll offer Best Next Steps, reassure you and ask you how you're going to celebrate when you reach your goal.
Having someone in your corner makes a huge difference when you're launching.
And that's just one of the ways signing up for Your Signature Promise makes me the secret weapon and strategic partner you've always wanted but never known where to find.
Here's the link for all the details if this kind of launch support sounds like exactly what you need.
Your Signature Promise is a messaging-focused mastermind for online business owners who want easier launches and more consistent sales of their signature offer.
Talk soon,
Katie
P.S.
Still going the solo route?
Check out my on-demand workshops for help with:
Writing launch emails that sell your offer while you sleep
Drafting an amazing sales page that serves as the North Star for your launch
Optimizing your offer and knowing which elements to speak to at different points throughout your launch
To your success this launch season! 🥂
xo KP