3 Reasons Your Signature Offer Isn’t Selling (and what to do to make more sales now)

There are 2 types of people in this world…

Those who stay awake for the whole movie...

And those who fall asleep before the credits finish rolling. [1]

I'm the former, my husband's the latter, and let's just say I've seen a lot more movies than he has.

Is it annoying?

A little. Especially when it's him who insists on a scary movie. 😳

What's wayyyy more annoying?

Knowing that you've got a powerful signature offer that gets your people AMAZING results...

But finding it hard to sell because you're struggling to connect with your audience in your program's messaging.

Today, I want to dig into a few reasons why that happens, and what you can do about it.

Write copy so good your people can't wait to buy

Get the "What hurts?" Framework Now

We respect your privacy. Unsubscribe at anytime.

3 Reasons Your Signature Offer Isn’t Selling (and what to do to make more sales now)

1. You're simply not it getting it in front of enough different people

   This first one may not seem like a messaging issue, but – from my holistic POV – visibility / list building / marketing and sales are are inextricably linked.
   
   If you're not confident in your message, if you don't feel clear on the what and why of your offer, if you're not sure who you're talking to or what benefits you should emphasize when you speak...
   
   It's hard to get really visible because you lack clarity & confidence in the message you're delivering.
   
   When that clarity & confidence are missing, it's hard to show up and tell people about what you do—which results in fewer people ending up inside your offers because you're not putting your offer in front of enough people!
   
   The fix? IMMERSE yourself in your ideal client's words so that you're able to verbalize their frustrations, dreams, daily struggles and deep desires at the drop of a hat... and always tie them back to  your signature promise. 
   
   
   
   

2. Your audience isn't clear on WHAT IT IS or HOW IT HELPS
   
   
   
   

   You might think this is incredibly basic, but you'd be amazed at how much of what YOU know about your program you're assuming your audience knows too.
   
   The Curse of Knowledge is REAL and it is likely affecting you.
   
   The fix? Make sure that you're *regularly* telling your audience:
   
   ➡️ What your offer is, e.g. mastermind, course, 1:1 intensive
   ➡️ Who it's for, incl. qualifiers and points of identification
   ➡️ When they can enroll, whether that's anytime or in an upcoming launch
   ➡️ How you get them their desired transformation (your process) AND
   ➡️ How they can get more information / ask questions / sign up
   ➡️ Where they should go to learn more, and, of course
   ➡️ Why working with you inside your offer is their best path to success
   
   
   
   

3. Your audience doesn't see your offer as a Must Have

   One of your biggest enemies as an entrepreneur is the inertia of "maybe next time".
   
   If your post-launch surveys are returning responses like, "Now's just not the right time", look at how you're speaking to your reader's sense of internal urgency.
   
   Note! I'm not talking about countdown timers here—I'm talking about why it matters to your people to get what they want TODAY.
   
   Do this by asking yourself (and answering in your content):
   🤔 What's at stake for your audience if they *don't* achieve their aim?
   🤔 How is the landscape of your niche shifting beneath their feet?
   🤔 How will your unique process help them get ahead of the game?
   🤔 In vivid detail, what will their future look like by the time you're done if they work with you?
   🤔 In vivid detail, what will their future look like by the same time if they don't take action today?
   
   Finally, for major bonus points, use math and/or a logic-based visual to PROVE to their rational minds this investment is a no-brainer.  

   This sales page  by Copy Hackers has an amazing example of that last tip:

^^ This table uses hard numbers to underline the same argument their sales page has been making: That copywriters can use AI to help them write copy faster, thereby giving themselves a raise.

Similarly, this sales page by Chanti Zak provides "a visual breakdown of how a quiz can transform your lead generation and your business" with a mathematical comparison of your sales revenue before/after implementing a lead gen quiz:

This kind of math-based visual aid is a PROOF-based pattern interrupt for all the talk-y talk-y paragraphs on your sales page, which can only ever CLAIM that what you say is true.

Curious how to make any of the above work for you and your signature offer?

Book a no-obligation consult call today and let’s chat about how you’re talking about YOUR signature offer:

(For real—don't be shy! I'd love to connect.)

Talk soon,

Katie

P.S.

The tips above assume that you're already:

☝️ Speaking to a clearly defined core audience of people who need, want, and have the ability to pay you for the clearly defined transformation you offer

and

✌️ Creating strategic evergreen content (like blog posts, email sequences and a sales page for your offer) to communicate the value of what you do and why it matters

If you have any doubt about whether your current marketing strategy is leaving money on the table...

Take my free 3-minute assessment & get 5 concrete tips to get a bigger ROI from the work you're already doing—based on your current situation: