Here’s why you’re bleeding money by not implementing backend sales automations before your next launch
AKA exactly what it could look like to install the Post-Sale Profit System in your business’ backend:
I’m not going to start by leaning heavy on the pain points:
You know all the time and effort and energy and money it costs to launch.
You know the tech headaches, the last minute glitches, the Internet’s insatiable need for fresh content and strong copy.
You know your face needs to be everywhere, even when you’re exhausted.
And you know the inconvenient truth about launches—
Sometimes you hit your goals. And sometimes you don’t. 🤷
Either way, once the doors are closed:
You welcome a new group of students. They go through your program. They move on. And so do you. Back into another round of enrollment.
But wait—
What if you had The Post-Sale Profit System in place?
How would things actually look different?
Phase 1: Activation
You launch. People sign up. And then you find out why:
An automated email asks them what made them purchase, why they decided to buy, and what they desire to achieve inside your program.
You follow that ^^ up with an offer that’s tailored to their response.
And you offer them a perk for referring a colleague or friend.
>> Thanks to The Post-Sale Profit System in place, you’ve just:
✔️ Gained invaluable insight into why your people buy
✔️ Increased that client’s CLV right off the bat,
✔️ Given them a bespoke onboarding experience AND the opportunity to add value to a friend.
(BTW—when I say “You”, I obvs mean your email automations. 🤓)
Phase 2: Evolution
Your current cohort of students are about halfway through your program. They’re just starting to see some REALLY big wins from your content.
Normally, you’d grab a few screenshots, update your sales page and call it a day. But now, you’ve got The Post-Sale Profit System in place, so:
An automated email sequence asks your participants to share their feedback on the offer so far:
What wins have they experienced?
What aspects of the content are they loving?
What would they like to see tweaked?
Based on each response, automated follow up sequences go out (and what happens next will largely depend upon your offers, but, for example, let’s say):
The people who are the farthest along? They’ll receive invitations to your next-tier offer, e.g. a mastermind or your 1:1
The people who are happy with where they’re at and how things are going? They’ll be asked to invite a friend to your upcoming Open House (an excellent enrolment opportunity & way to convert those referred leads)
The people who are struggling? They’re offered a one-off 1:1 call with a support coach and/or pointed to a curated selection of resources.
^^ Meaning where you previously had nothing, you now have:
✔️ An opportunity to “ascend” clients to a higher priced offer for higher level support
✔️ An opportunity to acquire & convert new leads basically for free (Oh, and did you know “Marketers give 4.28 out of 5 quality ratings to leads acquired through word-of-mouth”
✔️ An opportunity to offer support to people who are struggling, increasing the odds that they’ll complete / get results from your program AND dramatically increasing the likelihood they’ll refer their friends your way
^^ All without you *or your team members* ACTIVELY doing a thing.
Get a sense of the potential profit sitting untapped in your business by plugging your numbers into my free ROI Calculator Tool:
Phase 3: Culmination
There are 2-3 weeks left in your 6 month program. Everyone can feel that things are drawing to a close. People are sharing their wins left and right.
And either silently or out loud, they’re wondering: “What’s next?”
What IS next?
Nothing?
They all just hang out in your program’s free FB group for years?
How about this instead:
With The Post-Sale Profit System in place, an automated email goes out asking your participants for their final feedback on your program.
Based on those responses, you have a system in place to:
✔️ Upgrade interested participants into some kind of Continuity Offer (essentially a place they can continue to get some access to you at a smaller price, but ongoing forever and ever)
✔️ Ask satisfied clients to complete an exit interview, giving you even more valuable insight into their experience AND providing a video testimonial to convert new leads, and
✔️ Give your people one more opportunity to access a limited-time-offer perk or incentive by referring your program to their people (Got an official affiliate program? Plan an onboarding event for new affiliates here.)
As a result, where you previously “just” delivered an amazing, best-in-class program that got your students incredible results…
Now you’re delivering that amazing, best-in-class program that gets your students incredible results, while, at the same time, The Post-Sale Profit System helps you:
Increase CLV through participants’ additional purchases
Increased retention by proactively inviting people to upgrade into a higher-level offer and/or inviting them into your Continuity Offer
Generated a TON of Voice of Customer data that helps you understand why your people buy so you can attract more action takers in your top-of-funnel marketing
Acquire high-quality leads for free (!!) through the power of organic referrals, and
Improve client success and completion rates, ultimately providing more social proof and increasing the goodwill of your clients, whether they continue working with you or not
You might be re-skimming everything you just read, wondering how that can all actually be automated, or whether it would work for your offers or brand, but here’s the thing—
The strategies The Post-Sale Profit System is built on - increasing CLV, improving client retention and harnessing the power of referrals - have all been proven, over decades, to be more effective and more profitable than pretty much anything else.
As a done-for-you service provider, I’ve personally generated over $200,000 from repeat clients and referrals.
And as a conversion copywriter and backend sales strategist, it’s MY job to make this system work for you.
So with the utmost respect for everything you’ve built and created—
If you’re asking:
“Why should we make this a priority?” right now…
You’re asking the wrong question.
You should be asking:
“How soon can we get this in place, so we can start seeing a bigger return on all the work we’re already doing?”
My answer?
That depends. The turnaround time is about 6 weeks, but we only take 1-2 clients at a time.
Reserve your slot now by booking a 15-minute Fit Check Call today.
Want to learn more before we chat?
Check out our free, on-demand workshop:
In this pre-recorded workshop (you can watch at 2x speed or share with your team), I’ll walk you through the 9 Profit Levers waiting to be pulled inside your business’ backend.
You’ll walk away knowing exactly how you can generate 5-6 figures of additional revenue from your existing clients, every quarter—and keep that number growing