3 Ways to Increase your Post-Sale Profit

If you’re a coach who’s already reached multi-6 or even 7-figures in revenue, you KNOW how much energy goes into client acquisition—

Your body’s been keeping score of exactly how long you’ve spent:

•  crafting the perfect funnel, 

• dialing in your messaging, and 

• creating content to build trust before the sale even happens. 

But here’s the truth IG’s hook gurus don’t want you to know: 

Focusing only on bringing new clients in the door is a one-way ticket to burnout.

Your most profitable opportunities? 

They’re already hiding in your business’ backend.

The good news is—

Increasing your Post-Sale Profit isn’t about reinventing the wheel. It’s about leveraging the relationships you’ve already built and the systems you already have in place. 

Here are three proven strategies to help you do just that:

1. Keep Clients Longer with Tailored Follow-Ups

The Problem: Your program’s content is next-level good, but keeping clients engaged after the initial excitement wears off feels like an uphill battle. 

People go quiet, stop showing up live for your calls and leave you wondering if they’re getting the results they came for—or if they’ve ghosted altogether.

The Solution: Behaviour-based follow-up automations

Imagine this: 

A client completes Module 2 of your signature course.

 Based on their activity (or inactivity), they receive an email that encourages their next step, points to additional options for support, or celebrates their win!

Because that email is based on exactly what they said they wanted when they signed up, it feels completely personal.

But it’s automated—saving you and your team countless hours while helping your clients feel seen and supported.

Why It Works: Personalized follow-ups not only help clients achieve better results, they also build trust, making your people far more likely to stick around for your next offer. 

Plus, if someone isn’t seeing results in your program, you want to get ahead of that discontent early, before they give up and start telling their friends (or thousands of strangers on Reddit).  

Take Action: Wondering what boosting your client retention could do for your bottom line? 

Use our free ROI Calculator to find out exactly how much untapped profit is sitting in your business’ backend:

2. Increase Revenue with Intelligent Upselling

The Problem: You’re leaving money on the table every time you launch.

There are 3 so-called “seducible moments” inside your offers, when your clients are best primed & most motivated to take you up on more support. 

But—if you’re making the same offers to everyone at the same time, you risk alienating your clients and detracting from their overall experience within your offer. 

You’re not alone if you’ve found it tough to find the right balance.

The Solution: Behavior-based upselling

The keys to intelligent upselling are timing & personalization. 

By using automations that are triggered by your clients’ behaviour, you can introduce relevant add-ons or upgrades at exactly the right moment. 

This could look like offering a private coaching session during checkout or suggesting your advanced mastermind after they’ve completed your flagship program. Or, it could look like pitching people who feel like “they’ve heard this before” a 1:1 session to talk through “more advanced techniques” or inviting those “craving more community” into your membership space.

Why It Works: Clients don’t feel “sold to.” They feel supported—like you’re anticipating their needs before they even realize them.

Take Action: Not sure what the profit potential of your upsells could be? Run the numbers now with our free ROI calculator.

3. Use Feedback to Refine and Re-Launch

The Problem: You want to improve your programs and tailor your offers to the people you MOST love working with… But figuring out what that actually means feels like trying to learn algebra in the dark. 

Without feedback from your current clients, you’re missing out on opportunities to make your offers even more compelling.

The Solution: Automated feedback loops

At key moments in your customer journey (e.g., halfway through your program or after a major milestone), an automated survey can capture your clients’ thoughts and results to date. 

This data then does double duty: It helps you optimize your program and creates testimonials and Voice of Customer data you can use as social proof.

Why It Works: The ability to give feedback not only helps your clients feel heard and keeps them engaged, it also gives you the insight needed to offer exactly what they need next (see the point above about Intelligent Upselling). 

Not to mention that because you’re taking your cues from people who’ve actually taken action, refining your marketing based on their responses allows you to attract more people who actually move!

Take Action: Small tweaks can make a big difference. See how even a 10% bump in the number of people who buy your upsell or Continuity Offer could significantly bump up your bottom line with our free ROI Calculator:

Ready to Maximize Your Post-Sale Profit?

You’ve worked hard to build an incredible offer and an engaged audience 👏👏👏👏👏

Now, it’s time to let your backend do some of the heavy lifting!

By implementing backend automations that will help you:

• keep your clients longer, 

• increase the conversion rate on your upsells, and 

• leverage client feedback (collected for you on repeat)

You can turn the backend of your existing offers into a sustainable, low-maintenance revenue stream that adds serious profit to your coaching business. 

Want to see how much profit you’re leaving on the table without having these automations in place? 

Use our free ROI calculator or book a quick 15-minute Fit Check Call to find out how The Post-Sale Profit System can transform your business’ backend:

🥂 To reaching next level of profit in your business—without adding more to your plate!