Case Study: How a new sales page and strategic email sequences helped energy healer Sue Crites start making more sales—without DMs, sales calls or ads
"The fact that I chose to work with you is one of the best decisions I feel that I've made"
It wasn't even a question I'd asked…
But when I sat down with my client, Sue Crites, to interview her about the work we did together, she dove right into how she feels about her business now:
"You just did such a good job of being so thorough, on really getting to understand me, my business, and the way I work, and communicating that in a unique way that really reflected that," said Sue.
"So there's that—but there's also this feeling, like, I can't even explain the contentment that I feel knowing that I have this nurture sequence working for me.
It used to bother me way more than I knew, this weighing that “oh my gosh, I have no plan here.” […] And now I get so many replies. It's really nice. I love it. I really love it. I’m just so happy that I did this.”
Here’s the thing you need to know if you, too, want a strategic nurture sequence selling for you 24/7—
The work I did for Sue wasn’t complicated.
But yeah, it was thorough AF. 😎
Since Sue and I started working together, I have:
Written a new sales page for Sue's Spring Forest Qigong membership, Energy in Motion
Updated all of her freebies and landing pages so they are optimized to convert visitors into subscribers
Crafted a new nurture sequence that sells new subscribers on her membership—sometimes even from Email #1!
This subscriber joined Sue's membership from the very 1st email in her welcome sequence
Written new web copy for Sue's Home, About and Work with Me pages, in addition to helping her refine the user experience of her website
Crafted a new onboarding sequence for her membership to increase engagement and decrease churn
And as a result?
In the first 6 months after her new funnels went online, Sue made more sales of Morning Mojo (her $39 Intro Offer) than in the previous 4 years combined
Sue’s welcome sequence for new subscribers has an average open rate of 77.5% and an average click rate of 11.9% and gives her immense peace of mind because she knows new audience members will automatically get the information they need to make a confident buying decision
Sue is no longer actively answering Qs in the DMs because all of the information people need to buy is included on the sales page or in her nurture sequence: “It’s like a staff member doing sales for you all the time”
Listen to the full interview where Sue shares more wins & feedback about the experience of working with me:
I've had a lot of calls with business owners lately who are telling me the messaging they've got is just not working.
They are changing up their marketing and trying new strategies...
But without core messaging that clearly communicates the unique value they bring to their audience...
Even Hormozi-approved viral marketing techniques can't help them convert the traffic they generate into sales of their signature offers.
This is where I come in.
Download the case study below to read the full details of how I helped Sue solve this problem:
For every client I work with, my first step is to get deeply acquainted with your audience, your offers, and the unique gifts you bring to the world.
My second step is to create a strategic vision for how we're going to attract more Solid Gold Clients into your world
And my third step is to craft the copy assets you require to bring that vision to life...
...whether that's a new sales page for your signature offer, new web copy that speaks to what really makes you magic, or a new lead magnet + nurture sequence for subscribers – so that you can put your ManyChat subscription to work!. (Psst—click through any of those links for more examples of my work!)
Sue's remarks in this video - and the tangible results documented in the Case Study I share above - prove that the benefits of compelling core messaging are compounded when you have strategic sales assets in place (like a welcome sequence that can sell your offer for you... while you're blissfully offline!).
If you're interested in working together within the next 3 months on your web copy, sales page, or automated email sequences, now is the time to book a call.
Now is the perfect time for us to kick things off so that you can kick back and relax while I craft your jaw-dropping, wallet-opening, "I don't usually read online, but this is too good to skim" sales copy—so that you're set up for success come Fall.
Talk soon,
Katie
P.S.
One of my favourite parts of this Case Study is the screenshots of remarks from Sue's community members complimenting her on her new sales page:
"Your share about your journey is beautifully genuine, and the invitation to join both you and the beautiful community that has grown from your vision is nothing less than magical. Well done."
Want copy that feels like a magical invitation to work with you?
Let's talk about how I can make that happen.
I'd love to chat face to face on Zoom, or connect in the DMs.
xo KP