5 Quick Tips For Writing Your List After You Ghost
When it comes to staying on top of your email marketing as a busy online entrepreneur, the following story can feel all too familiar:
You have an intensely busy week, and somehow, sending that email to your list gets bumped.
The next week it completely slips your mind again...
And the week after that you tell yourself,"What's another 7 days? I'll let Future Me figure out what to say. 😬"
We've all been there, right?
It's been an intense few weeks over here, but, from my social scrolling, I get the feeling it's been the same for a lot of people.
So just in case, like me, you've missed out on emailing your list for a couple of weeks...
I thought I'd make myself useful and give you a few tips for getting back in touch with your email list after some time away:
1. Don't make a big deal about the fact that you didn't write
People are busy, their inboxes are full, and it's likely they didn't even notice you were gone.
Rather than boring them with self-flagellation, briefly acknowledge your absence – or don't! – and then get back to the content they signed up for.
2. Stay focused on the value you have to offer
When you haven't been writing regularly, it can be easy to start thinking, "I don't even know what to say" or "It has to be really good after all this time".
Thing is—nothing about your relationship with your subscribers has actually changed:
They signed up to read what you have to say about your specific niche.
All you need to do is re-focus on the value you can offer them, and let the words flow from there.
3. Keep the spotlight on them
I learned this tip from Marie Forleo back in the day, but it's a good one:
Think of your copy like a spotlight. It can only be on one person at a time.
And at least 90% of the time?
It should be on your reader.
This applies to any copy you write, but it's an especially good reminder for those times when you might be tempted to spend more time telling people what's been going on in your life than you do solving their problems, allaying their fears, or guiding them towards their dreams.
4. Be prepared for more unsubscribes than usual
When you stop emailing regularly and then suddenly pop back up, it's not unusual for people to decide they were doing just fine without you.
As always with unsubscribes: Don't take it personally!
Your list is better off for being composed of people who want to hear from you.
Finally, based on the point above...
5. Remember: The people on your list want to hear from you.
You're not being annoying by emailing them.
You're not being sales-y by selling to them.
You're not cluttering up their inboxes by sending them emails they specifically signed up to receive!
^^ When you can remind yourself of these facts regularly, not only is it easier to get back into the groove of sending out your newsletter...
You're less likely to let lapses happen in the first place.
Talk soon,
Katie
P.S.
Over the last few weeks, my email list has continued to grow...
But even though I wasn't sending out a weekly newsletter, new subscribers were still being nurtured...
By the emails in my welcome sequences.
If you don't already have a Profitable Welcome Sequence up and running, check out my Profitable Welcome Sequence Roadmap.
It walks you through exactly which emails to send, when to send them & what goes in them.
Plus you get sample subject lines & email best practices for a welcome sequence that woos new subscribers—without you lifting a finger.
Need a little more help than that?
Book a Funnel Strategy Session.
We'll meet for a 90-minute call to map yours out together, before I hand over a hand-picked set up templates chosen specifically for your biz & goals.
I'd love to help you check this off your list.
xo KP
If sending your weekly email feels more like a chore than a money-making privilege, check out this comprehensive email marketing strategy & planning workshop:
Inside Activate your Email List, you’ll learn:
How to create months' worth of content ideas in one sitting (not just for your emails, but social media & blog posts too)
Which messages to send & when (whether you're prepping for a live launch or booking clients all the time) << THIS is the piece that 99% of list-building courses leave out!
Expert tips, copy tricks & subject line best practices that will help you write the kind of emails that move your people to ACT
“Katie’s workshop was just what I needed to give me a framework to bring my subscribers closer to me and get better at CTAs and sales.”
– Jilliane Yawney, www.jillianeyawney.com