How Amy Porterfield Could Add $1.5 Million to Her Bottom Line with Backend Sales Automations
Discover how targeted upsells, organic referrals, and continuity offers can unlock significant profit for high-end coaching businesses:
Why Backend Sales Automations Matter
Backend sales automations are a goldmine for 7-figure businesses looking to increase profit without constantly chasing new clients. These automations are sent exclusively to your existing customer base, allowing you to sell additional products, upsell clients into a higher tier of their current offer, or invite them into a Continuity Offer.
For high-end coaches already generating multi-6/ 7+-figures in revenue, automating these processes can lead to significant gains with minimal additional effort.
In this post, we’ll explore how Amy Porterfield, the Queen of Digital Courses, could benefit from implementing the backend sales automations included in The Post-Sale Profit System.
You’ll also learn what key metrics to look at in your own business and how optimizing just a few areas can lead to massive profit increases.
Plus, if you’re serious about implementing these changes, I’ll share exactly how you can hire my team to build and manage these automations for you.
Why look at Amy Porterfield’s Potential Post-Sale Profit?
I chose Amy Porterfield as an example for this post because she already has an Ascension-based business model. This means that her customers can ascend through various offers—starting with lower-priced products and eventually enrolling in her flagship course, Digital Course Academy (DCA), and later joining her membership program, The Momentum Membership.
She’s also a great example because she’s already operating in the 8-figure revenue range, which means that even small optimizations can generate significant additional profit.
Lastly, Amy’s business is already doing so much right that backend sales automations could be particularly powerful. Because she’s so far beyond struggling with fundamentals, optimizing her upsell and retention processes can easily deliver significant returns with barely any additional effort.
Wondering if all of Amy’s accomplishments mean these tips won’t work for you?
Not so!
While Amy’s existing business structures make the potential results of these tweaks MEGA impressive, that’s not to say you can’t generate some MASSIVE returns of your own by implementing backend sales automations in your business’ backend.
To find out the exact profit potential of YOUR business’ backend, enter your info below for instant access to the ROI Calculator Tool I used to run these numbers:
KPIs We Consider When Calculating Potential Post-Sale Profit:
To calculate the potential gains for Amy’s business, we use several key metrics:
Customer Acquisition Cost (CAC): I used Chat GPT to find this number, and it suggested that Amy's probably got her Facebook ads pretty well dialed in, so I assumed a relatively low CAC of $175.
Price Point of her Signature Offer: While the price of her flagship course, Digital Course Academy, is not publicly available at the time of publication, when I purchased the course in 2019, I paid $1,997.
Upsell Price Point: When I purchased DCA, I also purchased the upsell, which, at the time, was a webinar slide deck template for $297. I'm sure she's probably experimented with other things since then. But for the sake of this example, I’m going to assume she’s still using an upsell priced around $297, which is just under 15% of the price of her main offer.
Upsell Conversion Rate: I assumed a fairly low conversion rate of 15% for the first iteration of this example.
Referral Rate & Referral Incentive: Amy has a strong affiliate program, with 50% commission for referrals. That said, even if you don’t have an affiliate program, you can use backend sales automations to incentivize organic referrals, which also results in easy sales, quality leads and lowers your CAC.
Continuity Offer Price Point & Retention Rate: Amy’s Momentum Membership, priced at $97/month, gives Digital Course Academy graduates a place to stay engaged after the course ends. Here, I assumed that 35% of people who go through DCA stick around to join the Momentum Membership. Again, these are my best guesses – not numbers I know – nor have I been informed by Team Porterfield of these numbers.
So, these are the baseline numbers we’ll plug into the ROI calculator to determine her potential gains.
Watch the ROI Calculator in Action:
Now that you’ve seen how we analyze the key metrics—Customer Acquisition Cost, upsell conversions, referral rates, and continuity offer retention—let’s dig into Amy Porterfield’s potential results.
In the following video, I walk you through exactly how backend sales automations and The Post-Sale Profit System can optimize these numbers to unlock massive revenue potential.
Check out the video below to see how these strategies work in real-time and what they could mean for your business:
(Jump to the 5 minute mark if you want to skip straight to where I start discussing her results)
What We Optimize for in The Post-Sale Profit System:
In The Post-Sale Profit System, we focus on optimizing three key areas:
Upsell Conversions: By improving how and when upsells are presented, even a 10% bump in conversions can add significant revenue. Using advanced tagging & segmentation techniques, we explore ways to offer personalized upsells based on your clients’ needs, past engagement & desired format for support.
Referral Rate: Whether through an affiliate program or organic referrals, increasing the percentage of customers who will happily rave about your program to their friends and/or their own audience can dramatically raise revenue. Plus, “[b]ecause referred customers cost so little to acquire, they begin to generate profits much earlier in their lifecycles.” (Bain).
Retention & Conversion to Continuity Offer: Keeping customers engaged both throughout your program and after they’ve completed your signature program is key. By optimizing the flow from course completion to ongoing membership in offers like Amy’s Momentum Membership, you can massively increase your customer lifetime value AND offer your clients the ongoing community support they’re likely craving.
What Amy Stands to Gain from The Post-Sale Profit System:
Based on the initial numbers in our ROI calculator, Amy stands to gain nearly $500,000 per launch by optimizing these backend processes. This includes optimizing upsell conversion rates, boosting referral participation, and increasing the retention rate for her continuity program:
Increases in CLV Amy Porterfield could see from implementing The Post-Sale Profit System in her biz, simply by optimizing her upsells, affiliate program, and customer retention.
But it doesn’t stop there…
If Amy were to achieve a 30% lift across these metrics, she could potentially add $1.5 million per launch to her bottom line.
Potential gains in Amy Porterfield could see from a 30% lift in CLV achieved through optimizations to The Post-Sale Profit System's backend sales automations.
^^ That’s over $1.5M dollars in potential gains— without additional ad spend, added launch complexity or creating any new offers.
This additional revenue could be created simply by optimizing the backend sales automations of her existing offers.
It’s also important to note: These gains don’t even take into account the potential optimizations to the backends of Amy’s lower-ticket products, like List Builders Lab or Systems that Scale programs.
By applying backend automations across her entire offer suite, Amy could unlock even more profit than I’ve showcased above.
Get a sense of the potential profit sitting untapped in your business by plugging your numbers into my free ROI Calculator Tool:
“What does this mean for me?”
If you’re reading this and wondering how these strategies apply to your own coaching business, here’s what you need in place to see similar results:
An Existing High-Ticket Offer: You’ll need a flagship program or course that delivers significant value and attracts high-end clients.
A Strategic Upsell AND Continuity Offer: Having additional products or memberships to offer after the initial purchase is key to maximizing your customer lifetime value.
A Referral Program or Strategy: Whether through formal affiliates or organic referrals, you’ll want a system in place to encourage customers to bring in others on a regular basis.
You can DIY this approach, but there are risks.
Improperly implemented automations can not only fail to deliver the revenue lift you’re aiming for, they can also turn off and/or overwhelm your existing customers.
If your pitches aren’t carefully calibrated to where they’re currently at or what they actually need, both your client experience and your sales will suffer.
That’s where we come in.
Here at The Post-Sale Profit Studio, we specialize in tailoring these strategies to your audience, your offers and your brand voice.
As a conversion copywriter and sales funnel strategist who’s personally generated over $250,000 in business from repeat clients and referrals, I created The Post-Sale Profit System to help my clients grab the Profitable Opportunities that were sitting right in front of them.
If you’re already selling a signature offer at scale, The Post-Sale Profit System was designed specifically for you.
Hire us, and my team will build and implement these strategies in your business’ backend, optimizing every step of the process to ensure you see substantial gains.
Here’s what past clients have had to say about my work:
“The fact that I chose to work with you is one of the best decisions I feel that I’ve made.
You just did such a good job of being so thorough on really getting to understand me, my business and the way I work, and communicating that in a unique way that really reflected that. And that I don’t think is easy. So there’s that. But there’s also this feeling...
I can’t even explain the contentment that I feel knowing that I have this nurture sequence working for me. It used to bother me way more than I knew, this weighing that “oh my gosh, I have no plan here.” […] And now I get so many replies. It's really nice. I love it. I really love it. I’m just so happy that I did this.”
– Sue Crites, Energy Healer at www.suecrites.ca
“Katie brings a sense of confidence and self- assuredness to the table that lets you know you're in the best hands possible
Katie is a phenomenal copywriter. Her process is insightful and goes very deep and she really learns your messaging and audience to get very clear on what you truly want to be putting out there to the World.
Katie makes sure to fully understand your goals so she can perfectly support them in the copywriting process and is aligned with what you are seeking through her words.
She is supportive, holds your hand and explains things until they make sense. It's clear Katie is an expert in her field. She brings a sense of confidence and self-assuredness to the table that lets you know you're in the best hands possible."
– Carrie Bowman, Master Coach & Trained Therapist at www.carriebowman.com
“Katie is a phenomenal conversion copywriter with specialized expertise in email copywriting.
She's my go-to email copywriter recommendation for women in the online space who are reaching or past the point of scaling.
Katie has a depth of knowledge about structuring online business information systems and messaging. She will give you incredibly valuable strategic insight to support your messaging, email strategy, conversion software systems, funnel planning, and launch strategy.
Her insight is wise, values based, precise, to the point, and also kind and supportive. She's highly professional, and just a nice person to be around. HIRE HER.”
— Jilliane Yawney, Vocal Empowerment Consultant & Coach, www.jillianeyawney.com
Ready to take the next step?
We’re here to help you implement these powerful backend sales automations in your business’ backend.
The Post-Sale Profit System can add 5 to 6 figures to your bottom line, with no new ads, offers or launches.
Let’s discuss how we can make these numbers a reality for your business:
Want to learn more before we chat?
Check out our free, on-demand workshop:
In this pre-recorded workshop (you can watch at 2x speed or share with your team), I’ll walk you through the 9 Profit Levers waiting to be pulled inside your business’ backend.
You’ll walk away knowing exactly how you can generate 5-6 figures of additional revenue from your existing clients, every quarter—and keep that number growing: